Fire Up Charcoal

Top Quality Hexagonal Briquette Charcoal – Our Signature Brand ‘Fire Up’
Since its debut in 2017, PT Sinar Mutiara's signature brand 'Fire Up' has been lighting up barbecues across the Middle East, earning a reputation as one of the top-quality charcoal brands in the region. Designed with the discerning needs of Middle Eastern customers in mind, 'Fire Up' has become synonymous with excellence, particularly in the United Arab Emirates (UAE), where it is hailed as the best charcoal for grilling and barbecue.